And when they were asked about which KPIs (Key Performance indicators) they are most concerned with, website traffic and search ranking came first with 40% before Phone calls (31%), which was traditionally known as “Phone ringing = business”.
It is a fact today, your online presence of your business is a key factor to determine how successful you will be offline.
Still not convinced? Let me tell you at least 5 reasons why Online Marketing is effective:
1- Online marketing is CHEAPER than any other media.
2- You have a better REACH to your target market than any other way of marketing.
3- Campaigns can be implemented FASTER than any traditional forms of advertising.
4- It is FLEXIBLE to evaluate new tactics, test new Ads or new markets.
5- It is easily MEASURABLE. All measures are realtime and accessible.
I will talk more explicitly about each of the mentioned reasons above in the next blogs.
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To Your Success,