“I am struggling to figure out how to get customers online“.
I hear this question all the time from many business owners including those who have been trying to do it for years.
It is not a secret. The online world is managed by specific rules. If in the past, some took profit of the early stages of the internet to be ranked quickly in the search engines, things are different today.
Google keeps changing its algorithm and with the power of social media, especially Facebook, the way how to get customers online is different today.
I focus on Google and Facebook because these 2 companies dominate the digital space. According to Bloomberg, these 2 companies alone claim two third of the online advertising.